La fille d’O is the lingerie label of Belgian designer Murielle Scherre. After her studies in fashion and working in different ateliers, she started designing lingerie, firstly for herself, because she refused to compromise between a perfect fit and esthetics.

10 years later, la fille d’O has empowered a lot of other women around the world. Not only by providing avant garde lingerie and swimwear, but to make it in a way that it can be used everyday.